Marketing your property – Harness the festive period!

As thoughts turn to Christmas, the appetite to market a property dwindles. But, property owners looking to sell or let could be missing a valuable trick. 

The Halifax released data suggesting that house prices rose 1.1% in October, indicating an increase in demand, and estate agents have reported lower profits due to a fall in the number of properties coming to market and selling.

If you are considering a move in the New Year, November and December could be a great time to market your property.

Here is why:

- Estate agents are traditionally low on housing stock and are therefore willing to be very competitive on their fees to secure new instructions.

- This lack of stock and fewer viewings allows the estate agent to lavish more time on each property for sale or let and prepare fantastic sales particulars. They can also invest more time promoting each property.

- We know Rightmove and Zoopla see a drop in visitors in the run-up to Christmas but all those new ipads and tablets that have come down the chimney are put to good use very quickly. The property portals’ traffic increases dramatically over the festive period and next year’s house hunting starts. If you have instructed an estate agent before Christmas you benefit from this bounce in activity before other properties start coming to market.

So there you have it. By marketing now you beat the crowd and may just achieve your News Years resolution… selling your house!