With an Ever Tech Savvy Client Base and Disruptive Online Competition – Should High Street Agents go Digital?

Guest Post by Richard Ayre, Business Development Manager at The SEO Works (www.seoworks.co.uk)

So, in the interest of full disclosure, I worked within the property industry for around 10 years before getting into digital marketing and I left just as the big online agents started to gain traction in the marketplace.

I’ve found the subsequent market disruption and how agents have dealt with the challenge fascinating. Anecdotes from friends and colleagues still working within the industry paint a broad picture of the challenges agents are facing in today’s aggressive market. As such, there’s been an amazing increase in high street service levels and creative thinking within the industry over the past few years as agents alter their approach to compete with the new, online business models. Not only that, but the general feeling with the people I’ve spoken to is this is only the tip of the iceberg.

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Gazumping: What Is It and How Can You Avoid It?

A guest post by Compare My Move

Buying a house is certainly not an easy process, from having to compare estate agents and deal with mortgage companies, to searching for reliable removal companies. However, dealing with the disappointment of losing out and being gazumped after you’ve put an offer down can add additional stress to the process.

The word ‘Gazumping’ is used a lot, but what does it actually mean and, more importantly, how you can minimise the risk of it happening to you?

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Perceptions Of Estate Agents And The Growing Popularity Of Online Agents

New research conducted by netanagent.com reveals a huge disconnect between UK homeowners and estate agents when it comes to understanding what is involved in selling a property.  The findings show a need for more transparency around the sales process in a rapidly changing property market.

The new survey explores the perceptions of UK homeowners across a variety of property related topics; including the services consumers expect as part of an estate agent’s fee, preferences for online property portals and the public perception of estate agents.

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Property values, culture and…Waitrose

Living next door to an opera house is certain to add value to your property, but so is living near a Waitrose.

New research has shown that living within a short distance of a Waitrose store can add close to £40k in value to your property*. Even an Aldi store can add just over £1k – a cynical person may suggest that Waitrose builds its stores in affluent areas and affluent areas have high house prices. But it’s a good headline nevertheless. 

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Launching our explainer video

Comparing Estate Agents is still quite a new idea but we like to think it’s quite a good one. We’re certain the 24,000+ homeowners who have used the service to find the right estate agent would agree.

Given it’s a relatively new idea, we thought it would be useful for new site visitors to get a quick overview of what we do and how it works and we’re delighted to launch our new explainer video to do just that.

Watch the short video below and if you’re thinking of selling or letting we think you’ll agree that free estate agent comparison will make a stressful process a little easier. It could even save you some money and it will definitely save you time. It’s the smart way to choose an agent.