Property values, culture and…Waitrose

Living next door to an opera house is certain to add value to your property, but so is living near a Waitrose.

New research has shown that living within a short distance of a Waitrose store can add close to £40k in value to your property*. Even an Aldi store can add just over £1k – a cynical person may suggest that Waitrose builds its stores in affluent areas and affluent areas have high house prices. But it’s a good headline nevertheless. 

More interestingly though is the value of creativity and culture to the average house prices in an area. Our HQ is based in Folkestone, a seaside destination that had seen better days but is going through a period of regeneration, led by a creative mantra, thriving boutique stores and a bid to bring better times to one of England’s former seaside stars.

A few miles around the coast, Margate has spearheaded the cultural revival of seaside resorts, with the reimagining of Dreamland and the exceptionally successful Turner Contemporary. The town has welcomed large LGBT events and followed a path similar to Brighton in opening its doors to all and creating an inclusive cultural hub in an area that had struggled to recapture its past successes. Neighbouring Ramsgate is enjoying residual benefits from this growth, being close enough to offer transport links to the thriving area but far enough away to retain its charm.

turner-contemporary-landscape2

Image – visitkent.co.uk

Further round the coast, Whitstable continues to thrive with a bustling high-street filled with boutiques and quality restaurants fueled by money from London.

Does this resurgence translate into increased property values? Once regeneration is well underway and the town is marketed correctly, yes. Margate’s property values have increased 12.56% between July 2015 and July 2016, whilst nearby Ramsgate has seen a 7.17% increase**.

Creativity and a cultural revival can add value to property, something which will hopefully follow in our hometown of Folkestone. You never know, a Waitrose may pop up and add extra value to the market…

*http://www.independent.co.uk/news/uk/home-news/margate-tops-seaside-league-for-property-price-rises-a7148526.html   **https://www.theguardian.com/business/shortcuts/2016/jul/25/waitrose-40k-added-to-house-price-living-near-supermarket

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